Domino's Heatwave:-
The majority of people that ordered The Meltdown went for Level Three, despite our warning.
There were still quite a few complaints that Level Three was “too hot”.

Daktarin:-
Johnson and Johnson was challenging business with a very, very challenging client. But a nice little pitch-winning idea nonetheless.

Coors light:-
Filmed in Aviemore Scotland (sadly not Canada). Was briefed that we had to use the stock footage coors had provided us, so wrote the ad around that. But re-wrote the voiceover so it was more over-the-top. Shame the follow-up was never made - it had a talking Husky dog in it.

Imodium:-
More work for Johnson and Johnson, took months to get things through the rounds of focus groups (I did six ads for them in total, one a year), but the idea stayed intact.

Cyprus Tourist Board:-
One of 7 TV spots I did as part of our re-branding of Cyprus as Love Cyprus. Each was targeted to a specific region, this one is for the UK, but I made culturally-specific ads for France, Germany, Russia, Greece and the Middle East. Again, still running 4 years later! Has almost 50,000 views on youtube too...

Domino's Football fanatic:-
The Football Fanatic spot sold over 5 Million meatballs in its three month run.
That represents a sales increase of 23% (16% was hoped for).
Or one giant meatball over 4m in diameter.